Columbia Pacific Communities awards its creative mandate to Famous Innovations – Adgully

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Columbia Pacific Communities, India’s largest senior living community operators, has appointed Famous Innovations as its creative agency on record. The account was won after a multi-agency pitch and will be managed by the agency’s Bangalore office.

Piali Dasgupta, VP-Marketing, Columbia Pacific Communities, said, “With a vision to help seniors live healthier for longer, our offering is a unique amalgamation of wellness, real estate, hospitality and technology. Senior living is an emerging category and a novel concept in India, The category is high on EQ and empathy and therefore requires communication that is backed by a strong, compelling narrative. Famous was able to synthesize this in a simple way and speak to the heart, not the mind.”

In less than two years of operations in India, the brand has already bagged 10 coveted marketing awards for its digital campaigns, offline campaigns and its website.

Raj Kamble, Founder and CCO, Famous Innovations, added, “At Famous, we are always excited to work with brands that have a meaningful purpose at their core. Doing well yes, but also doing good. That’s what we found in Columbia Pacific Communities and we believe their purpose is more important now than ever before because people need the safety and trust they provide. We are eager to partner the brand in exploring their complete potential.”

Columbia Pacific Communities is India’s largest and most experienced senior living community operators with over 1600 residential units under management in 5 cities and 9 locations across south India. As the pioneers in this category, the award-winning community operators is committed to reimagining the concept of senior living in India and create world-class practices that exceed these expectations of its stakeholders. It is part of the Seattle-based Columbia Pacific Group, one of the foremost developers of senior living communities in the United States and China. Founded by entrepreneur and senior living pioneer Dan Baty, Columbia Pacific has more than 40 years of experience and expertise in designing, building and managing senior housing communities around the world. The team, with the expertise of its principals in the United States of America and its partners in India, brings together rich experience in senior housing design, development and management.

Famous Innovations is a five-time winner of South Asia Independent Agency of the Year. It was also listed among the World’s Top Independent Agencies ‘16, ’17 and ’18 by The Network One. Its list of clients includes Nestle, Burger King, Livpure, Titan, Times Group, Lakme, Van Heusen, Mahindra, D Décor, Platinum Jewellery, etc.

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