Columbia Pacific Communities celebrates Seniors Day
On the occasion of World Senior Citizens Day on August 21, Columbia Pacific Communities is celebrating the spirit of ‘un-retirement’ through a series of social media posts and a special message from actor Anupam Kher.
Speaking about the campaign, Piali Dasgupta, Vice President, Marketing, Columbia Pacific Communities, said: “’Unretire’ is a state of mind, and one that we want senior citizens to actively embrace. Life takes a thrilling new turn at 60, in one’s golden years that one can reconnect with old hobbies, reinvent oneself and give back to society in a meaningful way. That’s what our campaign Unretire tries to convey. We couldn’t have had a better person than Mr Anupam Kher to share this message of positivity on a very special day such as World Senior Citizens Day. Mr Kher, after over 500 films and Padma Shri and Padma Bhushan under his belt, believes that his best is yet to come. And that’s exactly the message we have for senior citizens.”