Columbia Pacific Communities urges self-care with #PositiveLockdown campaign
With the nation observing a lockdown of 21 days to curb the spread of COVID-19, Columbia Pacific Communities has launched their two-week-long digital campaign titled #PositiveLockdown to help seniors make the most of their time indoors by engaging in enriching experiences and thus steering clear of the sense of paranoia that is currently prevailing in the country.
The brand has championed the cause of positive ageing and shattered age-related stereotypes through many of its previous campaigns. Columbia Pacific Communities believes that it is particularly important to keep seniors active during this lockdown period. The idea behind the #PositiveLockdown series is to help seniors stay physically and mentally active and healthy so that they can glide over this rough patch.
With a fresh new idea every day, the campaign urges seniors to do everything that they haven’t found the time to do all this while. Whether it’s reading some of the most popular classics, discovering exotic spices, trying out Yoga or learning a new tune on their guitar, the campaign presents them the best ways to make these 21 days productive even while practising social distancing.
Seniors are among the most vulnerable sections of the population as far as COVID-19 is concerned. Hence it’s not only important for them to stay home to stay safe, but also ensure that they are positively engaged while they spend their time indoors. The campaign also showcases the benefits of living in a senior living community in these times of distress, with a robust support system taking care of every need of seniors.
Commenting on the campaign, Piali Dasgupta, Vice President – Marketing, Columbia Pacific Communities, said, “We understand that these are extraordinarily anxious times particularly for the senior members of our society who live alone. We believe that positive affirmations of any kind will help them get through this period.”