In its truest sense, community means connection. Our senior living communities are designed to build connections at a phase in life when it isn’t always easy. They are a unique combination of hospitality, real estate, and wellness – for the first time in India.
Experience an active yet peaceful lifestyle at Serene by Columbia Pacific Communities which is among the leading senior living communities in India. The perfect choice for independent living, these communities offer spacious and beautiful apartments, row houses, and villas. Serene’s legacy of caring for active adults in India for nine years is now powered by the international standards of Columbia Pacific Communities, India’s largest senior living community operator. Each senior living community is unique in its design and lifestyle, mirroring the best of its hometown.
Looking for a senior living community in India?
Whether it’s constancy and permanence you seek or the thrill of living it up every day, your forever home has the best of everything that you envision for yourself. Feel at home in an environment that is designed to adapt itself to your changing needs.
MEANING
COMFORT
PEACE
CONNECTION
The key challenge for the brand is to create a category which is at a nascent stage in the country, while establishing the brand. A multi-channel campaign was launched to promote the signature project, The Virtuoso Club and Serviced Residences, Bangalore. The objective was to express the essence of senior living community, a concept new to India. The brand used a mix of offline and digital mediums to showcase the life at the community which is free from hassles of daily chores leaving seniors with all the time to enjoy their golden years. Throughout the campaign duration of one and a half months, the brand released two print ads while the radio ad was aired on weekdays for a period of 6 weeks. The novelty factor and the clutter breaking style of communication impressed everyone and created an overall sense of happiness and wellbeing. On radio, commentary narrative added energy and enthusiasm to the ad which mirrored the life one can expect at the community.. The radio ad was aired on three stations, each in a different language, English, Hindi and Kannada, catering to a varied demography of listeners. Digital channels such as affiliates, Google search and Facebook lead generation were activated considering relevance of these channels for the target group. The campaign won the award in Product Sector Categories Real Estate at Campaign India Media 360 Awards 2021.
Last year due to the extraordinary situation at hand, doing an on-ground Christmas celebration with our seniors was impossible, but we still wanted to bring the joy and happiness to seniors while creating visibility for the brand through a Christmas campaign. The campaign idea involved 6 senior from Columbia Pacific Communities (CPC) came together to create present a heart-warming performance for the speech and hearing-impaired people over a zoom call. Their performances were recorded and then played to over 400 speech and hearing-impaired people from institutes such as Bajaj Institute of Learning for Deaf Children, Dehradun; C. R. Ranganathan School for Deaf, Pune; Noida Deaf Society, The Stephen High School for the Deaf and Aphasic, Mumbai and members of sign language interpreter app, SignAble. This unique initiative #SignsOfLove reinforced the fact that love knows no language and barriers, and sometimes it is actions more than words that bring people together and also won the award for Best use of Experiential at Campaign India Media 360 Awards 2021.
Last year due to the extraordinary situation at hand, doing an on-ground Christmas celebration with our seniors was impossible, but we still wanted to bring the joy and happiness to seniors while creating visibility for the brand through a Christmas campaign. The campaign idea involved 6 senior from Columbia Pacific Communities (CPC) came together to create present a heart-warming performance for the speech and hearing-impaired people over a zoom call. Their performances were recorded and then played to over 400 speech and hearing-impaired people from institutes such as Bajaj Institute of Learning for Deaf Children, Dehradun; C. R. Ranganathan School for Deaf, Pune; Noida Deaf Society, The Stephen High School for the Deaf and Aphasic, Mumbai and members of sign language interpreter app, SignAble. This unique initiative #SignsOfLove reinforced the fact that love knows no language and barriers, and sometimes it is actions more than words that bring people together and also won the award for Best Facebook Campaign at mCube Awards 2021.
In an inspiring campaign centred around the core message of UNRETIRE we encouraged baby boomers to retire the word “retire”, start afresh and pursue dreams they were unable to explore during their pre-retirement years due to responsibilities and work. The campaign featured a video message by veteran actor Anupam Kher, tackling the underlying ageism prevalent in our society. It emphasized the fact that age is merely a number and the golden years is, in fact, the best time to learn new skills, pick up new hobbies and discover unexplored talents. It reached 191k+ unique users and garnered 251k+ views. The UNRETIRE campaign won ‘Best Content in an Influencer Marketing Campaign’ at mCube Awards 2021.
Last year due to the extraordinary situation at hand, doing an on-ground Christmas celebration with our seniors was impossible, but we still wanted to bring the joy and happiness to seniors while creating visibility for the brand through a Christmas campaign. The campaign idea this year involved 6 senior from Columbia Pacific Communities (CPC) came together to create present a heart-warming performance for the speech and hearing-impaired people over a zoom call. Their performances were recorded and then played to over 400 speech and hearing-impaired people from institutes such as Bajaj Institute of Learning for Deaf Children, Dehradun; C. R. Ranganathan School for Deaf, Pune; Noida Deaf Society, The Stephen High School for the Deaf and Aphasic, Mumbai and members of sign language interpreter app, SignAble. This unique initiative reinforced the fact that love knows no language and barriers, and sometimes it is actions more than words that bring people together and also won the award for Best Use of Advanced Technologies to Develop a Video Content Program at vIDEA Awards 2021.
The pandemic had left everyone feeling vulnerable and hopeless, therefore Columbia Pacific Communities sought to address this despair through a positive message of hope. Our campaign Community Beats Uncertainty highlighted the power of a community, and how a community comes together in the face of acute adversities and almost always emerges victorious. The campaign reached more than 2 Lac people and spread out the message of hope and positivity. The campaign won the award for Best Video Content in a Digital Campaign by/for a Real Estate Enterprise at vIDEA Awards 2021
The pandemic had left everyone feeling vulnerable and hopeless, therefore Columbia Pacific Communities sought to address this despair through a positive message of hope. Our campaign Community Beats Uncertainty highlighted the power of a community, and how a community comes together in the face of acute adversities and almost always emerges victorious. The campaign reached more than 2 Lac people and spread out the message of hope and positivity. The campaign won the award for Best Motivational Video Content on Social Media Platforms at vIDEA Awards 2021
Our campaign #SeniorsInCommand delivered a positive reinforcement message to senior citizens who were dealing with variety of emotions such as panic, anxiety, restlessness, loneliness due to the COVID-19 pandemic. The campaign established that Columbia Pacific Communities (CPC) is a safe haven to consider, not just in pandemic situation but in the future for one’s parent’s and grandparents. With the aid of real-life stories of seniors who carried out selfless acts of bravery and benevolence, CPC built the campaign to celebrate golden agers for being the heroes of their communities. The campaign garnered more than 19 Lac views and spread awareness about senior living communities that are designed to help seniors stay safe and independent during emergencies, such as this. The campaign won us the award for Best Digital Strategy/Campaign by/for a Real Estate Enterprise at the DOD Awards 2020.
Our website was an opportunity for us to tell out story in our unique way. Using our visual leitmotif of hand illustrations, we created an innovative user interface, as yet unseen in any real estate website in the country. The website offers a differentiated user-experience while providing details about our communities. The website is a poetic bend of design, storytelling, and the brand’s ‘positive ageing’ philosophy. The website won Best Real Estate Blog/Website at DOD Awards 2020.
Columbia Pacific Communities’ first TVC aired during the TED Talks Season 2 on Star World and Star World HD for 20 days. The show was hosted by India’s biggest superstar Shah Rukh Khan and the theme was ‘Ideas in Action’. The TVC reached 36 million people across India and was awarded the Best Video Content in a Traditional Media Campaign by/for a Commercial Real Estate Enterprise at vIDEA Awards 2020
For the majority, concept of ageing is still a mysterious one. As one gets older, negative connotations of loneliness and deteriorating health start seeping in. To bring a fresh outlook to this, the digital film – Love, Not labels, shatters stigmas around old age by urging people to re-evaluate their perception of ageing. As a part of the campaign, there are short format videos on shattering age-related stereotypes, positive ageing, and influential senior citizens such as Padma Shri awardee former Indian cricketer Syed Kirmani, ex Infosys CFO Mohandas Pai and fashion guru Prasad Bidappa talking about the perks of growing old and the power of positive ageing. The campaign received Gold Award in Best Video Content in a Digital Campaign by/for a Commercial Real Estate Enterprise category at vIDEA 2020 Awards.
For the majority, concept of ageing is still a mysterious one. As one gets older, negative connotations of loneliness and deteriorating health start seeping in. To bring a fresh outlook to this, the digital film – Love, Not labels, shatters stigmas around old age by urging people to re-evaluate their perception of ageing. As a part of the campaign, there are short format videos on shattering age-related stereotypes, positive ageing, and influential senior citizens such as Padma Shri awardee former Indian cricketer Syed Kirmani, ex Infosys CFO Mohandas Pai and fashion guru Prasad Bidappa talking about the perks of growing old and the power of positive ageing. The campaign received Gold Award in Most Innovative/Creative Video Content in a Social Media Campaign category at vIDEA 2020 Awards.
The concept of positive ageing is unknown to many people. As one gets older, negative connotations of loneliness and deteriorating health start seeping in. Columbia Pacific Communities organized senior citizens flash mob as part of its continuous effort to propagate the message of positive ageing and banish age-related stereotypes. In December 2019, Bangalore witnessed a first-of-its-kind activity, where nine residents of CPC came together to perform a flash mob at the busy locations of MG Road, VR Bengaluru and Garuda Mall. The campaign reached more than 10 Lac people and was covered by major publications like TOI, The Hindu and The Indian Express. The activity won the gold award for Best Video Content in a Low-Budget Marketing Campaign (Digital) at vIDEA Awards
The concept of positive ageing is unknown to many people. As one gets older, negative connotations of loneliness and deteriorating health start seeping in. Columbia Pacific Communities organized senior citizens flash mob as part of its continuous effort to propagate the message of positive ageing and banish age-related stereotypes. In December 2019, Bangalore witnessed a first-of-its-kind activity, where nine residents of CPC came together to perform a flash mob at the busy locations of MG Road, VR Bengaluru and Garuda Mall. The campaign reached more than 10 Lac people and was covered by major publications like TOI, The Hindu and The Indian Express. The activity won the gold award for Best Digital Campaign by/for a Real Estate Enterprise at CMcube Awards.
The concept of positive ageing is unknown to many people. As one gets older, negative connotations of loneliness and deteriorating health start seeping in. Columbia Pacific Communities organized senior citizens flash mob as part of its continuous effort to propagate the message of positive ageing and banish age-related stereotypes. In December 2019, Bangalore witnessed a first-of-its-kind activity, where nine residents of CPC came together to perform a flash mob at the busy locations of MG Road, VR Bengaluru and Garuda Mall. The campaign reached more than 10 Lac people and was covered by major publications like TOI, The Hindu and The Indian Express. The activity won the gold award for Best Experiential Marketing Campaign (Offline) at CMcube Awards.
The concept of positive ageing is unknown to many people. As one gets older, negative connotations of loneliness and deteriorating health start seeping in. Columbia Pacific Communities organized senior citizens flash mob as part of its continuous effort to propagate the message of positive ageing and banish age-related stereotypes. In December 2019, Bangalore witnessed a first-of-its-kind activity, where nine residents of CPC came together to perform a flash mob at the busy locations of MG Road, VR Bengaluru and Garuda Mall. The campaign reached more than 10 Lac people and was covered by major publications like TOI, The Hindu and The Indian Express. The activity won the gold award for Best BTL Campaign by/for a Real Estate Enterprise at CMcube Awards.
The concept of positive ageing is unknown to many people. As one gets older, negative connotations of loneliness and deteriorating health start seeping in. Columbia Pacific Communities organized senior citizens flash mob as part of its continuous effort to propagate the message of positive ageing and banish age-related stereotypes. In December 2019, Bangalore witnessed a first-of-its-kind activity, where nine residents of CPC came together to perform a flash mob at the busy locations of MG Road, VR Bengaluru and Garuda Mall. The campaign reached more than 10 Lac people and was covered by major publications like TOI, The Hindu and The Indian Express. The activity won the bronze award in the Insight & Innovation category at Campaign India Media 360 Awards.
As a senior living brand founded on the philosophy of ‘positive ageing’, which proposed that you are only as old as you choose to be, and the golden years could be the best time of your life, Columbia Pacific Communities (CPC) saw an opportunity here to break the stereotypes associated with ageing and seniors. The campaign named #OKBoomer celebrated the contributions of baby boomers who represent various influential fields such as science, technology and art. CPC was one of the first brands in India to capitalize on the trend. The campaign reached around 7 lacs people and won the award for Most Engaging Content in a Social Media Marketing Campaign at ICL Awards 2020.
The pandemic had left everyone feeling vulnerable and hopeless, therefore Columbia Pacific Communities sought to address this despair through a positive message of hope. Our campaign Community Beats Uncertainty highlighted the power of a community, and how a community comes together in the face of acute adversities and almost always emerges victorious. The campaign reached more than 2 Lac people and spread out the message of hope and positivity. The campaign won the award for Best Content in a YouTube Campaign at ICL Awards 2020.
Our campaign Community Beats Uncertainty highlighted the power of a community, and how a community comes together in the face of acute adversities and almost always emerges victorious. This pandemic had left everyone feeling vulnerable and hopeless, therefore Columbia Pacific Communities sought to address this despair through a positive message of hope. The campaign reached more than 2 Lac people and spread out the message of hope and positivity The campaign won us the award for Best Content in a Video Marketing Campaign at the ICL Awards 2020.
We are immensely happy and proud to announce that Mohit Nirula, CEO, Columbia Pacific Communities, has been recognised as one of the 100 Most Inspirational Leaders of India by White Page International.
It’s a proud moment for us. White Page International has recognised Columbia Pacific Communities as one of India’s 100 Most Admired Brands for growth, innovation, goodwill and trust.
For us, our website was an opportunity for us to tell our story. In our unique way. Using our visual leitmotif of hand illustrations, we created an innovative user interface, as yet unseen in any real estate website in the country. The website offers a differentiated user-experience while providing details about our communities. The website is a poetic blend of design, storytelling and the brand’s ‘positive ageing’ philosophy. The website won a gold for Best Content in a Real Estate Blog/Website at the India Content Leadership Awards and Conference 2019.
In September 2019, we announced the launch of the country’s first senior living community designed to international standards to the press in a very special way. Veteran actor Zeenat Aman was invited to moderate a conversation on positive ageing and the concept of community living for seniors. Additionally, members of the media were encouraged to leave a positive word that described seniors on a writing board. The launch, which facilitated an important conversation and ageing and seniors, won a silver medal for Events including Product Launches at the Big Bang Awards 2019 by The Advertising Club Bangalore.
Our very first brand campaign RELEARN aimed at shattering stereotypes associated with seniors and ageing and also helped change the social stigma around senior living by introducing the concept of ‘positive ageing’, the brand’s core philosophy. The campaign reached 3 million people and created a social impact by raising funds for the senior citizens who needed a cataract operation. The month-long campaign won us the Ayaz Peerbhoy Award for Integrated Digital Campaign of the Year (Gold) at the Big Bang Awards 2019 organised by The Advertising Club Bangalore.
For us, our website was an opportunity for us to tell our story. In our unique way. Using our visual leitmotif of hand illustrations, we created an innovative user interface, as yet unseen in any real estate website in the country. The website offers a differentiated user-experience while providing details about our communities. The website is a poetic blend of design, storytelling, and the brand’s ‘positive ageing’ philosophy. The website won the ET Now Real Estate Awards at the Global Real Estate Congress held in Mumbai in February 2020.
The Virtuoso Club and Serviced Residences by Columbia Pacific Communities is India’s first senior living community designed to international standards. Designed by pioneers of senior living Perkins Eastman, and Venkataraman Associates, the community has been designed with over 50 senior-friendly features amenities. It is designed to help residents age in place and adapt to their every changing need. The Virtuoso Club and Serviced Residences won the Senior citizen community living project of the Year at the The India Property Awards 2020, instituted by International Brand Equity to celebrate the achievements of real estate companies and professionals across India.
