Ayaz Peerbhoy Award – Big Bang Awards 2019 by The Advertising Club Bangalore
Our very first brand campaign RELEARN aimed at shattering stereotypes associated with seniors and ageing and also helped change the social stigma around senior living by introducing the concept of ‘positive ageing’, the brand’s core philosophy.
The campaign reached 3 million people and created a social impact by raising funds for the senior citizens who needed a cataract operation.
The month-long campaign won us the Ayaz Peerbhoy Award for Integrated Digital Campaign of the Year (Gold) at the Big Bang Awards 2019 organised by The Advertising Club Bangalore.[DISPLAY_ULTIMATE_SOCIAL_ICONS]