vIDEA Awards 2020 – Most Innovative/Creative Video Content in a Social Media Campaign

For the majority, concept of ageing is still a mysterious one. As one gets older, negative connotations of loneliness and deteriorating health start seeping in. To bring a fresh outlook to this, the digital film – Love, Not labels, shatters stigmas around old age by urging people to re-evaluate their perception of ageing.

As a part of the campaign, there are short format videos on shattering age-related stereotypes, positive ageing, and influential senior citizens such as Padma Shri awardee former Indian cricketer Syed Kirmani, ex Infosys CFO Mohandas Pai and fashion guru Prasad Bidappa talking about the perks of growing old and the power of positive ageing.

The campaign received Gold Award in Most Innovative/Creative Video Content in a Social Media Campaign category at vIDEA 2020 Awards.