Columbia Pacific Communities awards its creative mandate to Famous Innovations – ET Brand Equity

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Columbia Pacific Communities has appointed Famous Innovations as its creative agency on record. The account was won after a multi-agency pitch and will be managed by the agency’s Bangalore office.

Piali Dasgupta, vice president, marketing, Columbia Pacific Communities, said, “With a vision to help seniors live healthier for longer, our offering is a unique amalgamation of wellness, real estate, hospitality and technology. Senior living is an emerging category and a novel concept in India, The category is high on EQ and empathy and therefore requires communication that is backed by a strong, compelling narrative. Famous was able to synthesise this in a simple way and speak to the heart, not the mind.”

Raj Kamble, founder and chief creative officer, Famous Innovations, added, “At Famous, we are always excited to work with brands that have a meaningful purpose at their core. Doing well yes, but also doing good. That’s what we found in Columbia Pacific Communities and we believe their purpose is more important now than ever before because people need the safety and trust they provide. We are eager to partner the brand in exploring their complete potential.”

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