Columbia Pacific Communities establishes #TheLivingRoom to positively engage seniors

The world has come to a standstill with social distancing and lockdown becoming a norm to curb COVID-19. Columbia Pacific Communities, India’s largest senior living community operator, through its new virtual talk show initiative #TheLivingRoom urges seniors to make the most of this lockdown period and helping them stay inspired and motivated through meaningful conversations.

The initiative, #TheLivingRoom, a series of 40-min Facebook Live sessions will give seniors access to interact with some of the finest minds in our country on social media. These include stalwarts, experts, professionals, popular personalities. As part of the series, Columbia Pacific Communities has already roped in comedian Anuvab Pal,medical expert Dr. Mahesh Mylarappa, cricket commentator Charu Sharma, actor, filmmaker and activist Nandita Das, motivational speaker and the author of ‘My Life I Decide’ Rinku Swahney. The forthcoming sessions will feature, actor Prakash Belavadi; ad guruPrahlad Kakkar, and veteran actor Kabir Bedi.

Commenting on the campaign, Piali Dasgupta, Vice President – Marketing, Columbia Pacific Communities, said, “We are using technology and the power of social media to bring people closer at a time when social distancing is the order of the day. The idea behind The Living Room is to bring experts, stalwarts and opinion leaders straight to people’s living rooms and give our audience the opportunity to engage and interact with them meaningfully. We are very grateful to all the luminaries and experts that have partnered with us in a bid to give our seniors something to look forward to while they are locked down.”

When it comes to battling anxiety and hopelessness during torrid times, there are few things that beat the power of an engaging conversation. And with a series of engaging conversations with popular personalities and experts, Columbia Pacific Communities hopes to keep the spirits of its  seniors high.

The aged are among the most vulnerable sections of the population as far as COVID-19 is concerned. Hence it’s not only important for them stay home to stay safe, but also ensure that they are positively engaged while they spend their time indoors.

Free Registration: www.facebook.com/columbia.pacific.communities