Over 64.1% of India’s seniors are lonely. This World Senior Citizens Day, let us take the pledge to change the statistics.

#ReplyDontReject is a movement, a pledge, a promise. To reach out to the seniors in our lives and make them feel less alone.

Boman Irani bats for positive ageing, while urging people to reach out to seniors who suffer from loneliness.

Celebrated actor Boman Irani proves that one is never too old to follow their passion. He believes that his best years are ahead of him and that's why he is always geared up for a new adventure. Watch this video to listen to Boman's interesting take on positive ageing and how his loved ones help him beat loneliness in our brand campaign #ReplyDontReject on the occasion of World Senior Citizens Day.


People over the age of 60 are more enthusiastic about pursuing their passions than Gen-Z or millennials. Read about this and many more such interesting insights in The Positive Ageing Report 2021.