For us, our website was an opportunity for us to tell our story. In our unique way.  Using our visual leitmotif of hand illustrations, we created an innovative user interface, as yet unseen in any real estate website in the country. The website offers a differentiated user-experience while providing details about our communities. The website is a poetic blend of design, storytelling and the brand’s ‘positive ageing’ philosophy. The website won a gold for Best Content in a Real Estate Blog/Website at the India Content Leadership Awards and Conference 2019.

In September 2019, we announced the launch of the country’s first senior living community designed to international standards to the press in a very special way. Veteran actor Zeenat Aman was invited to moderate a conversation on positive ageing and the concept of community living for seniors. Additionally, members of the media were encouraged to leave a positive word that described seniors on a writing board. The launch, which facilitated an important conversation and ageing and seniors, won a silver medal for Events including Product Launches at the Big Bang Awards 2019 by The Advertising Club Bangalore.

Our very first brand campaign RELEARN aimed at shattering stereotypes associated with seniors and ageing and also helped change the social stigma around senior living by introducing the concept of ‘positive ageing’, the brand’s core philosophy. The campaign reached 3 million people and created a social impact by raising funds for the senior citizens who needed a cataract operation. The month-long campaign won us the Ayaz Peerbhoy Award for Integrated Digital Campaign of the Year (Gold) at the Big Bang Awards 2019 organised by The Advertising Club Bangalore.

For us, our website was an opportunity for us to tell our story. In our unique way. Using our visual leitmotif of hand illustrations, we created an innovative user interface, as yet unseen in any real estate website in the country. The website offers a differentiated user-experience while providing details about our communities. The website is a poetic blend of design, storytelling, and the brand’s ‘positive ageing’ philosophy. The website won the ET Now Real Estate Awards at the Global Real Estate Congress held in Mumbai in February 2020.

The Virtuoso Club and Serviced Residences by Columbia Pacific Communities is India’s first senior living community designed to international standards. Designed by pioneers of senior living Perkins Eastman, and Venkataraman Associates, the community has been designed with over 50 senior-friendly features amenities. It is designed to help residents age in place and adapt to their every changing need. The Virtuoso Club and Serviced Residences won the Senior citizen community living project of the Year at the The India Property Awards 2020, instituted by International Brand Equity to celebrate the achievements of real estate companies and professionals across India.