Awards of Columbia Pacific Communities

In April 2021, we launched an influencer campaign with celebrated, multi decorated author Mr Ruskin Bond. The objective of the campaign was to showcase a living legend who embodies the essence of ‘positive ageing’, our brand ethos, and establish our philosophy that age is just a number and you are only as old as you think. We also wanted to popularise the concept of community living among senior through a unique message from the country’s most loved author, a lot of whose stories have been inspired by communities.   The campaign was executed through two short videos, shot in Bond’s residence in Mussoorie. In the video message, Bond shared his belief in the concept of positive ageing and how those entering the golden years of life should feel invested in living life to the fullest. He also professed the importance of community living for senior citizens and the need to be in a community, such as The Virtuoso Club and Serviced Residences, Bengaluru which fosters positivity, active living and a socially engaging lifestyle.   The campaign won the bronze award in Best Small Budget Campaign category at ET Shark Awards 2021

Last year due to the extraordinary situation at hand, doing an on-ground Christmas celebration with our seniors was impossible, but we still wanted to bring the joy and happiness to seniors while creating visibility for the brand through a Christmas campaign.   The campaign idea involved 6 senior from Columbia Pacific Communities (CPC) came together to create present a heart-warming performance for the speech and hearing-impaired people over a zoom call. Their performances were recorded and then played to over 400 speech and hearing-impaired people from institutes such as Bajaj Institute of Learning for Deaf Children, Dehradun; C. R. Ranganathan School for Deaf, Pune; Noida Deaf Society, The Stephen High School for the Deaf and Aphasic, Mumbai and members of sign language interpreter app, SignAble.   This unique initiative #SignsOfLove reinforced the fact that love knows no language and barriers, and sometimes it is actions more than words that bring people together and also won the award for Best Social Media Video – Campaign at Maddys Awards 2021.

Last year due to the extraordinary situation at hand, doing an on-ground Christmas celebration with our seniors was impossible, but we still wanted to bring the joy and happiness to seniors while creating visibility for the brand through a Christmas campaign.   The campaign idea involved 6 senior from Columbia Pacific Communities (CPC) came together to create present a heart-warming performance for the speech and hearing-impaired people over a zoom call. Their performances were recorded and then played to over 400 speech and hearing-impaired people from institutes such as Bajaj Institute of Learning for Deaf Children, Dehradun; C. R. Ranganathan School for Deaf, Pune; Noida Deaf Society, The Stephen High School for the Deaf and Aphasic, Mumbai and members of sign language interpreter app, SignAble.   This unique initiative #SignsOfLove reinforced the fact that love knows no language and barriers, and sometimes it is actions more than words that bring people together and also won the award for Best Use of Creativity and Innovation at Fulcrum Awards 2021.

The key challenge for the brand is to create a category which is at a nascent stage in the country, while establishing the brand. A multi-channel campaign was launched to promote the signature project, The Virtuoso Club and Serviced Residences, Bangalore. The objective was to express the essence of senior living community, a concept new to India.   The brand used a mix of offline and digital mediums to showcase the life at the community which is free from hassles of daily chores leaving seniors with all the time to enjoy their golden years.   Throughout the campaign duration of one and a half months, the brand released two print ads while the radio ad was aired on weekdays for a period of 6 weeks. The novelty factor and the clutter breaking style of communication impressed everyone and created an overall sense of happiness and wellbeing.   On radio, commentary narrative added energy and enthusiasm to the ad which mirrored the life one can expect at the community.. The radio ad was aired on three stations, each in a different language, English, Hindi and Kannada, catering to a varied demography of listeners.   Digital channels such as affiliates, Google search and Facebook lead generation were activated considering relevance of these channels for the target group.   The campaign won the award in Product Sector Categories Real Estate at Campaign India Media 360 Awards 2021.

Last year due to the extraordinary situation at hand, doing an on-ground Christmas celebration with our seniors was impossible, but we still wanted to bring the joy and happiness to seniors while creating visibility for the brand through a Christmas campaign.   The campaign idea involved 6 senior from Columbia Pacific Communities (CPC) came together to create present a heart-warming performance for the speech and hearing-impaired people over a zoom call. Their performances were recorded and then played to over 400 speech and hearing-impaired people from institutes such as Bajaj Institute of Learning for Deaf Children, Dehradun; C. R. Ranganathan School for Deaf, Pune; Noida Deaf Society, The Stephen High School for the Deaf and Aphasic, Mumbai and members of sign language interpreter app, SignAble.   This unique initiative #SignsOfLove reinforced the fact that love knows no language and barriers, and sometimes it is actions more than words that bring people together and also won the award for Best use of Experiential at Campaign India Media 360 Awards 2021.

Last year due to the extraordinary situation at hand, doing an on-ground Christmas celebration with our seniors was impossible, but we still wanted to bring the joy and happiness to seniors while creating visibility for the brand through a Christmas campaign.   The campaign idea involved 6 senior from Columbia Pacific Communities (CPC) came together to create present a heart-warming performance for the speech and hearing-impaired people over a zoom call. Their performances were recorded and then played to over 400 speech and hearing-impaired people from institutes such as Bajaj Institute of Learning for Deaf Children, Dehradun; C. R. Ranganathan School for Deaf, Pune; Noida Deaf Society, The Stephen High School for the Deaf and Aphasic, Mumbai and members of sign language interpreter app, SignAble.   This unique initiative #SignsOfLove reinforced the fact that love knows no language and barriers, and sometimes it is actions more than words that bring people together and also won the award for Best Facebook Campaign at mCube Awards 2021.

In an inspiring campaign centred around the core message of UNRETIRE we encouraged baby boomers to retire the word “retire”, start afresh and pursue dreams they were unable to explore during their pre-retirement years due to responsibilities and work. The campaign featured a video message by veteran actor Anupam Kher, tackling the underlying ageism prevalent in our society. It emphasized the fact that age is merely a number and the golden years is, in fact, the best time to learn new skills, pick up new hobbies and discover unexplored talents.   It reached 191k+ unique users and garnered 251k+ views.   The UNRETIRE campaign won ‘Best Content in an Influencer Marketing Campaign’ at mCube Awards 2021.

Last year due to the extraordinary situation at hand, doing an on-ground Christmas celebration with our seniors was impossible, but we still wanted to bring the joy and happiness to seniors while creating visibility for the brand through a Christmas campaign.   The campaign idea this year involved 6 senior from Columbia Pacific Communities (CPC) came together to create present a heart-warming performance for the speech and hearing-impaired people over a zoom call. Their performances were recorded and then played to over 400 speech and hearing-impaired people from institutes such as Bajaj Institute of Learning for Deaf Children, Dehradun; C. R. Ranganathan School for Deaf, Pune; Noida Deaf Society, The Stephen High School for the Deaf and Aphasic, Mumbai and members of sign language interpreter app, SignAble.   This unique initiative reinforced the fact that love knows no language and barriers, and sometimes it is actions more than words that bring people together and also won the award for Best Use of Advanced Technologies to Develop a Video Content Program at vIDEA Awards 2021.

The pandemic had left everyone feeling vulnerable and hopeless, therefore Columbia Pacific Communities sought to address this despair through a positive message of hope. Our campaign Community Beats Uncertainty highlighted the power of a community, and how a community comes together in the face of acute adversities and almost always emerges victorious.   The campaign reached more than 2 Lac people and spread out the message of hope and positivity.   The campaign won the award for Best Video Content in a Digital Campaign by/for a Real Estate Enterprise at vIDEA Awards 2021

The pandemic had left everyone feeling vulnerable and hopeless, therefore Columbia Pacific Communities sought to address this despair through a positive message of hope. Our campaign Community Beats Uncertainty highlighted the power of a community, and how a community comes together in the face of acute adversities and almost always emerges victorious.   The campaign reached more than 2 Lac people and spread out the message of hope and positivity.   The campaign won the award for Best Motivational Video Content on Social Media Platforms at vIDEA Awards 2021