Our campaign #SeniorsInCommand delivered a positive reinforcement message to senior citizens who were dealing with variety of emotions such as panic, anxiety, restlessness, loneliness due to the COVID-19 pandemic. The campaign established that Columbia Pacific Communities (CPC) is a safe haven to consider, not just in pandemic situation but in the future for one’s parent’s and grandparents. With the aid of real-life stories of seniors who carried out selfless acts of bravery and benevolence, CPC built the campaign to celebrate golden agers for being the heroes of their communities. The campaign garnered more than 19 Lac views and spread awareness about senior living communities that are designed to help seniors stay safe and independent during emergencies, such as this. The campaign won us the award for Best Digital Strategy/Campaign by/for a Real Estate Enterprise at the DOD Awards 2020.

Our website was an opportunity for us to tell out story in our unique way. Using our visual leitmotif of hand illustrations, we created an innovative user interface, as yet unseen in any real estate website in the country. The website offers a differentiated user-experience while providing details about our communities. The website is a poetic bend of design, storytelling, and the brand’s ‘positive ageing’ philosophy. The website won Best Real Estate Blog/Website at DOD Awards 2020.

Columbia Pacific Communities’ first TVC aired during the TED Talks Season 2 on Star World and Star World HD for 20 days. The show was hosted by India’s biggest superstar Shah Rukh Khan and the theme was ‘Ideas in Action’. The TVC reached 36 million people across India and was awarded the Best Video Content in a Traditional Media Campaign by/for a Commercial Real Estate Enterprise at vIDEA Awards 2020

For the majority, concept of ageing is still a mysterious one. As one gets older, negative connotations of loneliness and deteriorating health start seeping in. To bring a fresh outlook to this, the digital film – Love, Not labels, shatters stigmas around old age by urging people to re-evaluate their perception of ageing. As a part of the campaign, there are short format videos on shattering age-related stereotypes, positive ageing, and influential senior citizens such as Padma Shri awardee former Indian cricketer Syed Kirmani, ex Infosys CFO Mohandas Pai and fashion guru Prasad Bidappa talking about the perks of growing old and the power of positive ageing. The campaign received Gold Award in Best Video Content in a Digital Campaign by/for a Commercial Real Estate Enterprise category at vIDEA 2020 Awards.

For the majority, concept of ageing is still a mysterious one. As one gets older, negative connotations of loneliness and deteriorating health start seeping in. To bring a fresh outlook to this, the digital film – Love, Not labels, shatters stigmas around old age by urging people to re-evaluate their perception of ageing. As a part of the campaign, there are short format videos on shattering age-related stereotypes, positive ageing, and influential senior citizens such as Padma Shri awardee former Indian cricketer Syed Kirmani, ex Infosys CFO Mohandas Pai and fashion guru Prasad Bidappa talking about the perks of growing old and the power of positive ageing. The campaign received Gold Award in Most Innovative/Creative Video Content in a Social Media Campaign category at vIDEA 2020 Awards.

The concept of positive ageing is unknown to many people. As one gets older, negative connotations of loneliness and deteriorating health start seeping in. Columbia Pacific Communities organized senior citizens flash mob as part of its continuous effort to propagate the message of positive ageing and banish age-related stereotypes. In December 2019, Bangalore witnessed a first-of-its-kind activity, where nine residents of CPC came together to perform a flash mob at the busy locations of MG Road, VR Bengaluru and Garuda Mall. The campaign reached more than 10 Lac people and was covered by major publications like TOI, The Hindu and The Indian Express. The activity won the gold award for Best Video Content in a Low-Budget Marketing Campaign (Digital) at vIDEA Awards

The concept of positive ageing is unknown to many people. As one gets older, negative connotations of loneliness and deteriorating health start seeping in. Columbia Pacific Communities organized senior citizens flash mob as part of its continuous effort to propagate the message of positive ageing and banish age-related stereotypes. In December 2019, Bangalore witnessed a first-of-its-kind activity, where nine residents of CPC came together to perform a flash mob at the busy locations of MG Road, VR Bengaluru and Garuda Mall. The campaign reached more than 10 Lac people and was covered by major publications like TOI, The Hindu and The Indian Express. The activity won the gold award for Best Digital Campaign by/for a Real Estate Enterprise at CMcube Awards.

The concept of positive ageing is unknown to many people. As one gets older, negative connotations of loneliness and deteriorating health start seeping in. Columbia Pacific Communities organized senior citizens flash mob as part of its continuous effort to propagate the message of positive ageing and banish age-related stereotypes. In December 2019, Bangalore witnessed a first-of-its-kind activity, where nine residents of CPC came together to perform a flash mob at the busy locations of MG Road, VR Bengaluru and Garuda Mall. The campaign reached more than 10 Lac people and was covered by major publications like TOI, The Hindu and The Indian Express. The activity won the gold award for Best Experiential Marketing Campaign (Offline) at CMcube Awards.

The concept of positive ageing is unknown to many people. As one gets older, negative connotations of loneliness and deteriorating health start seeping in. Columbia Pacific Communities organized senior citizens flash mob as part of its continuous effort to propagate the message of positive ageing and banish age-related stereotypes. In December 2019, Bangalore witnessed a first-of-its-kind activity, where nine residents of CPC came together to perform a flash mob at the busy locations of MG Road, VR Bengaluru and Garuda Mall. The campaign reached more than 10 Lac people and was covered by major publications like TOI, The Hindu and The Indian Express. The activity won the gold award for Best BTL Campaign by/for a Real Estate Enterprise at CMcube Awards.

The concept of positive ageing is unknown to many people. As one gets older, negative connotations of loneliness and deteriorating health start seeping in. Columbia Pacific Communities organized senior citizens flash mob as part of its continuous effort to propagate the message of positive ageing and banish age-related stereotypes. In December 2019, Bangalore witnessed a first-of-its-kind activity, where nine residents of CPC came together to perform a flash mob at the busy locations of MG Road, VR Bengaluru and Garuda Mall. The campaign reached more than 10 Lac people and was covered by major publications like TOI, The Hindu and The Indian Express. The activity won the bronze award in the Insight & Innovation category at Campaign India Media 360 Awards.