Awards of Columbia Pacific Communities

The key challenge for the brand is to create a category which is at a nascent stage in the country, while establishing the brand. A multi-channel campaign was launched to promote the signature project, The Virtuoso Club and Serviced Residences, Bangalore. The objective was to express the essence of senior living community, a concept new to India.   The brand used a mix of offline and digital mediums to showcase the life at the community which is free from hassles of daily chores leaving seniors with all the time to enjoy their golden years.   Throughout the campaign duration of one and a half months, the brand released two print ads while the radio ad was aired on weekdays for a period of 6 weeks. The novelty factor and the clutter breaking style of communication impressed everyone and created an overall sense of happiness and wellbeing.   On radio, commentary narrative added energy and enthusiasm to the ad which mirrored the life one can expect at the community.. The radio ad was aired on three stations, each in a different language, English, Hindi and Kannada, catering to a varied demography of listeners.   Digital channels such as affiliates, Google search and Facebook lead generation were activated considering relevance of these channels for the target group.   The campaign won the award in Product Sector Categories Real Estate at Campaign India Media 360 Awards 2021.

Last year due to the extraordinary situation at hand, doing an on-ground Christmas celebration with our seniors was impossible, but we still wanted to bring the joy and happiness to seniors while creating visibility for the brand through a Christmas campaign.   The campaign idea involved 6 senior from Columbia Pacific Communities (CPC) came together to create present a heart-warming performance for the speech and hearing-impaired people over a zoom call. Their performances were recorded and then played to over 400 speech and hearing-impaired people from institutes such as Bajaj Institute of Learning for Deaf Children, Dehradun; C. R. Ranganathan School for Deaf, Pune; Noida Deaf Society, The Stephen High School for the Deaf and Aphasic, Mumbai and members of sign language interpreter app, SignAble.   This unique initiative #SignsOfLove reinforced the fact that love knows no language and barriers, and sometimes it is actions more than words that bring people together and also won the award for Best use of Experiential at Campaign India Media 360 Awards 2021.

Last year due to the extraordinary situation at hand, doing an on-ground Christmas celebration with our seniors was impossible, but we still wanted to bring the joy and happiness to seniors while creating visibility for the brand through a Christmas campaign.   The campaign idea involved 6 senior from Columbia Pacific Communities (CPC) came together to create present a heart-warming performance for the speech and hearing-impaired people over a zoom call. Their performances were recorded and then played to over 400 speech and hearing-impaired people from institutes such as Bajaj Institute of Learning for Deaf Children, Dehradun; C. R. Ranganathan School for Deaf, Pune; Noida Deaf Society, The Stephen High School for the Deaf and Aphasic, Mumbai and members of sign language interpreter app, SignAble.   This unique initiative #SignsOfLove reinforced the fact that love knows no language and barriers, and sometimes it is actions more than words that bring people together and also won the award for Best Facebook Campaign at mCube Awards 2021.

In an inspiring campaign centred around the core message of UNRETIRE we encouraged baby boomers to retire the word “retire”, start afresh and pursue dreams they were unable to explore during their pre-retirement years due to responsibilities and work. The campaign featured a video message by veteran actor Anupam Kher, tackling the underlying ageism prevalent in our society. It emphasized the fact that age is merely a number and the golden years is, in fact, the best time to learn new skills, pick up new hobbies and discover unexplored talents.   It reached 191k+ unique users and garnered 251k+ views.   The UNRETIRE campaign won ‘Best Content in an Influencer Marketing Campaign’ at mCube Awards 2021.

Last year due to the extraordinary situation at hand, doing an on-ground Christmas celebration with our seniors was impossible, but we still wanted to bring the joy and happiness to seniors while creating visibility for the brand through a Christmas campaign.   The campaign idea this year involved 6 senior from Columbia Pacific Communities (CPC) came together to create present a heart-warming performance for the speech and hearing-impaired people over a zoom call. Their performances were recorded and then played to over 400 speech and hearing-impaired people from institutes such as Bajaj Institute of Learning for Deaf Children, Dehradun; C. R. Ranganathan School for Deaf, Pune; Noida Deaf Society, The Stephen High School for the Deaf and Aphasic, Mumbai and members of sign language interpreter app, SignAble.   This unique initiative reinforced the fact that love knows no language and barriers, and sometimes it is actions more than words that bring people together and also won the award for Best Use of Advanced Technologies to Develop a Video Content Program at vIDEA Awards 2021.

The pandemic had left everyone feeling vulnerable and hopeless, therefore Columbia Pacific Communities sought to address this despair through a positive message of hope. Our campaign Community Beats Uncertainty highlighted the power of a community, and how a community comes together in the face of acute adversities and almost always emerges victorious.   The campaign reached more than 2 Lac people and spread out the message of hope and positivity.   The campaign won the award for Best Video Content in a Digital Campaign by/for a Real Estate Enterprise at vIDEA Awards 2021

The pandemic had left everyone feeling vulnerable and hopeless, therefore Columbia Pacific Communities sought to address this despair through a positive message of hope. Our campaign Community Beats Uncertainty highlighted the power of a community, and how a community comes together in the face of acute adversities and almost always emerges victorious.   The campaign reached more than 2 Lac people and spread out the message of hope and positivity.   The campaign won the award for Best Motivational Video Content on Social Media Platforms at vIDEA Awards 2021

Our campaign #SeniorsInCommand delivered a positive reinforcement message to senior citizens who were dealing with variety of emotions such as panic, anxiety, restlessness, loneliness due to the COVID-19 pandemic. The campaign established that Columbia Pacific Communities (CPC) is a safe haven to consider, not just in pandemic situation but in the future for one’s parent’s and grandparents. With the aid of real-life stories of seniors who carried out selfless acts of bravery and benevolence, CPC built the campaign to celebrate golden agers for being the heroes of their communities. The campaign garnered more than 19 Lac views and spread awareness about senior living communities that are designed to help seniors stay safe and independent during emergencies, such as this. The campaign won us the award for Best Digital Strategy/Campaign by/for a Real Estate Enterprise at the DOD Awards 2020.

Our website was an opportunity for us to tell out story in our unique way. Using our visual leitmotif of hand illustrations, we created an innovative user interface, as yet unseen in any real estate website in the country. The website offers a differentiated user-experience while providing details about our communities. The website is a poetic bend of design, storytelling, and the brand’s ‘positive ageing’ philosophy. The website won Best Real Estate Blog/Website at DOD Awards 2020.

Columbia Pacific Communities’ first TVC aired during the TED Talks Season 2 on Star World and Star World HD for 20 days. The show was hosted by India’s biggest superstar Shah Rukh Khan and the theme was ‘Ideas in Action’. The TVC reached 36 million people across India and was awarded the Best Video Content in a Traditional Media Campaign by/for a Commercial Real Estate Enterprise at vIDEA Awards 2020