Awards of Columbia Pacific Communities

Putting the spotlight on the issue of elderly lonesomeness on World Senior Citizen’s Day , Columbia Pacific Communities, launched the initiative #ReplyDontReject that was supported by critically acclaimed and celebrated senior Bollywood actor, Boman Irani. The objective of the campaign was to bring to spotlight the rising issue of loneliness amongst seniors, particularly in the post pandemic world, and to sensitise the youth towards it. This was a very timely and relevant campaign that resonated deeply with both seniors and younger generation and also won us the award for Digital Marketing Campaign of the Year at The Mark Asia Awards 2021

Last year due to the extraordinary situation at hand, doing an on-ground Christmas celebration with our seniors was impossible, but we still wanted to bring the joy and happiness to seniors while creating visibility for the brand through a Christmas campaign.   The campaign idea this year involved 6 senior from Columbia Pacific Communities (CPC) came together to create present a heart-warming performance for the speech and hearing-impaired people over a zoom call. Their performances were recorded and then played to over 400 speech and hearing-impaired people from institutes such as Bajaj Institute of Learning for Deaf Children, Dehradun; C. R. Ranganathan School for Deaf, Pune; Noida Deaf Society, The Stephen High School for the Deaf and Aphasic, Mumbai and members of sign language interpreter app, SignAble.   This unique initiative reinforced the fact that love knows no language and barriers, and sometimes it is actions more than words that bring people together and also won the award for Social Media Campaign of the Year at The Mark Asia Awards 2021.

Our campaign #SeniorsInCommand delivered a positive reinforcement message to senior citizens who were dealing with variety of emotions such as panic, anxiety, restlessness, loneliness due to the COVID-19 pandemic. The campaign established that Columbia Pacific Communities (CPC) is a safe haven to consider, not just in pandemic situation but in the future for one’s parent’s and grandparents. With the aid of real-life stories of seniors who carried out selfless acts of bravery and benevolence, CPC built the campaign to celebrate golden agers for being the heroes of their communities. The campaign garnered more than 19 Lac views and spread awareness about senior living communities that are designed to help seniors stay safe and independent during emergencies, such as this. The campaign won us the award for Video Content Marketing at the The Mark Asia Awards 2021.

In April 2021, we launched an influencer campaign with celebrated, multi decorated author Mr Ruskin Bond. The objective of the campaign was to showcase a living legend who embodies the essence of ‘positive ageing’, our brand ethos, and establish our philosophy that age is just a number and you are only as old as you think. We also wanted to popularise the concept of community living among senior through a unique message from the country’s most loved author, a lot of whose stories have been inspired by communities.   The campaign was executed through two short videos, shot in Bond’s residence in Mussoorie. In the video message, Bond shared his belief in the concept of positive ageing and how those entering the golden years of life should feel invested in living life to the fullest. He also professed the importance of community living for senior citizens and the need to be in a community, such as The Virtuoso Club and Serviced Residences, Bengaluru which fosters positivity, active living and a socially engaging lifestyle.   The campaign won the  award for Best Use of Influencer Marketing  at The Mark Asia Awards 2021

Last year due to the extraordinary situation at hand, doing an on-ground Christmas celebration with our seniors was impossible, but we still wanted to bring the joy and happiness to seniors while creating visibility for the brand through a Christmas campaign.   The campaign idea this year involved 6 senior from Columbia Pacific Communities (CPC) came together to create present a heart-warming performance for the speech and hearing-impaired people over a zoom call. Their performances were recorded and then played to over 400 speech and hearing-impaired people from institutes such as Bajaj Institute of Learning for Deaf Children, Dehradun; C. R. Ranganathan School for Deaf, Pune; Noida Deaf Society, The Stephen High School for the Deaf and Aphasic, Mumbai and members of sign language interpreter app, SignAble.   This unique initiative reinforced the fact that love knows no language and barriers, and sometimes it is actions more than words that bring people together and also won the Gold award for Most Innovative /Creative Content in a Social Media Marketing Campaign at ICL Awards 2021.

The pandemic had left everyone feeling vulnerable and hopeless, therefore Columbia Pacific Communities sought to address this despair through a positive message of hope. Our campaign Community Beats Uncertainty highlighted the power of a community, and how a community comes together in the face of acute adversities and almost always emerges victorious.   The campaign reached more than 2 Lac people and spread out the message of hope and positivity.   The campaign won the Gold award for Best Content in a Social Media Marketing Campaign – Overall at ICL Awards 2021.

Society at large has a cringe element associated with seniors displaying affection and eschew such narratives as much as possible. To encourage the expression of love amongst seniors, Columbia Pacific Communities (CPC) launched a unique Valentine’s Day campaign titled #LoveBeyondAge. The initiative involved residents of CPC, senior citizen influencers on social media and millennials showcasing their perspective and idea about love, romance and celebrating the day of love.   The initiative helped to amplify the voice of elders on Valentine’s Day and dismiss age-old ideas of senior citizens being too old to find, express or enjoy romantic love. It also won the Gold award for Best Content in a Digital Media Campaign by/for a Real Estate Enterprise at ICL Awards 2021.    

Last year due to the extraordinary situation at hand, doing an on-ground Christmas celebration with our seniors was impossible, but we still wanted to bring the joy and happiness to seniors while creating visibility for the brand through a Christmas campaign.   The campaign idea involved 6 senior from Columbia Pacific Communities (CPC) came together to create present a heart-warming performance for the speech and hearing-impaired people over a zoom call. Their performances were recorded and then played to over 400 speech and hearing-impaired people from institutes such as Bajaj Institute of Learning for Deaf Children, Dehradun; C. R. Ranganathan School for Deaf, Pune; Noida Deaf Society, The Stephen High School for the Deaf and Aphasic, Mumbai and members of sign language interpreter app, SignAble.   This unique initiative #SignsOfLove reinforced the fact that love knows no language and barriers, and sometimes it is actions more than words that bring people together and also won the award for Best Digital Experience Marketing Campaign at Digital Dragon Awards 2021.

Last year due to the extraordinary situation at hand, doing an on-ground Christmas celebration with our seniors was impossible, but we still wanted to bring the joy and happiness to seniors while creating visibility for the brand through a Christmas campaign.   The campaign idea involved 6 senior from Columbia Pacific Communities (CPC) came together to create present a heart-warming performance for the speech and hearing-impaired people over a zoom call. Their performances were recorded and then played to over 400 speech and hearing-impaired people from institutes such as Bajaj Institute of Learning for Deaf Children, Dehradun; C. R. Ranganathan School for Deaf, Pune; Noida Deaf Society, The Stephen High School for the Deaf and Aphasic, Mumbai and members of sign language interpreter app, SignAble.   This unique initiative #SignsOfLove reinforced the fact that love knows no language and barriers, and sometimes it is actions more than words that bring people together and also won the award for Best Digital Strategy/Campaign by a Commercial Real Estate Enterprise at Digital Dragon Awards 2021.

Last year due to the extraordinary situation at hand, doing an on-ground Christmas celebration with our seniors was impossible, but we still wanted to bring the joy and happiness to seniors while creating visibility for the brand through a Christmas campaign.   The campaign idea involved 6 senior from Columbia Pacific Communities (CPC) came together to create present a heart-warming performance for the speech and hearing-impaired people over a zoom call. Their performances were recorded and then played to over 400 speech and hearing-impaired people from institutes such as Bajaj Institute of Learning for Deaf Children, Dehradun; C. R. Ranganathan School for Deaf, Pune; Noida Deaf Society, The Stephen High School for the Deaf and Aphasic, Mumbai and members of sign language interpreter app, SignAble.   This unique initiative #SignsOfLove reinforced the fact that love knows no language and barriers, and sometimes it is actions more than words that bring people together and also won the award for Best Innovation/Creativity in a Digital Campaign at Digital Dragon Awards 2021.